Marketing professor and award-winning columnist Mark Ritson will present his unique insight into digital media and radio’s place amongst the new players at the radio industry’s annual national conference in Melbourne on 7 October.
Not afraid to comment on the big issues in marketing, nothing has been safe from Ritson’s scrutiny from Pokemon Go to social media metrics.
Ritson said: “It’s become the norm to suggest that “traditional” marketing approaches don’t work and the new approach to content/purpose/inbound/digital/storytelling has disrupted everything. I look forward to presenting an alternative view.”
Often provocative and always challenging, Ritson has worked globally on brand strategy, positioning, sales and marketing alignment. For thirteen years he served as in-house professor for LVMH – the world’s largest luxury group – working with senior executives from brands like Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy.
Other clients have included Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay and WD40.
An avid writer on branding, Mark has written a weekly column on the topic in the UK for Marketing Week for over a decade and is also a columnist for The Australian.
His more scholarly publications include articles published in Sloan Management Review, Harvard Business Review, the Journal of Advertising, and the Journal of Consumer Research. He was the recipient of the Ferber Award in 2000, one of the most prestigious prizes in Marketing, for his doctoral thesis. In 2001. His co-authored research on pricing was cited by George Akerlof during his Nobel Prize acceptance speech.
Joan Warner, chief executive officer of Commercial Radio Australia said: “Mark is a global leader in marketing and we’re thrilled he’s presenting at this year’s conference.”
The National Radio Conference will be held at the Melbourne Exhibition and Convention Centre on Friday, 7 October with more than 600 people attending from across Australia. Further conference speakers will be announced in the coming weeks.
The 28th annual Australian Commercial Radio Awards will follow on Saturday 8 October also at the Convention and Exhibition Centre.