A radio ad by Western Australian creative agency Marketforce for internet provider Internode, has won the fourth round of the 2014 Siren Awards.

Creatively demonstrating what could happen if someone took over the airwaves, “Bad Things Happen – SFX” featured ‘geeky’ sound effects played simultaneously on all Adelaide commercial radio stations.

Its win was the second consecutive Sirens round victory for the agency/client partnership, after round three’s winning campaign, “The Geekiest Promo in the Universe”.

Written by Pat Lennox, Ben Green, Guy Howlett and Neil Martin of Marketforce, the ad claimed the single and overall categories, while the complete “Bad Things Happen” campaign also won its category. Another ad from the campaign, “Bad Things Happen – Hawking & Einstein” was highly commended in the single category.

The winning writers said: “It’s always good when a client gets recognition for doing something different. So it’s great that Internode have been recognised by the Siren Awards for boldly going where no other ISP has gone before, two rounds in a row.”