MCM Media will launch three major music series that will go into production over the next few months.
The VEVO LIFT program is a showcase for newly-discovered talent – featuring interviews, performances and behind-the-scenes footage.
In the US and UK, VEVO LIFT has introduced at an early stage such major stars as One Direction, Jessie J and Rita Ora. One of the most effective ways for artists to launch internationally, VEVO LIFT has already delivered over 2.2 billion impressions and 250 million video views to date with 110 pieces of LIFT programming shared more than 1.8 million times on Facebook.
The VEVO GO Shows Series sees major artists give spontaneous concerts in unexpected undisclosed locations around the country – from Far East Movement surprising diners at their favourite Taco restaurant to Florence and the Machine captivating fans at an iconic record store. Social media plays a key role in announcing the one-off performances which are then featured prominently on VEVO.
Live at the Chapel, the critically acclaimed live concert series in which artists perform in the most spectacular of settings has been revitalised. Loved by artists and audiences alike, past performances have featured the likes of Foo Fighters, Coldplay, Lady Gaga, Xavier Rudd and The Temper Trap. The series will broadcast online but will also have a television screening.
Each of these series are being developed through exclusive brand partnerships, and come as MCM Media redefines its brand positioning to focus on the power of music to connect with people young and old.
“Australia has never had more access to music” says MCM Media CEO Simon Joyce. “At a time when audiences are fragmenting, music is boosting its reach through clever adaption to new technologies and platforms that make it easy for everyone to discover and enjoy music when, where and how they want it. Music stars are the new movie stars.”
“We’ve refined our premise to focus on the ways we can help brands use music to connect with a highly engaged audience – either through using it as a cost effective way to achieve massive reach (Music En Masse) or through the development of tailored music solutions for brands that have a specific music strategy (Music Front & Centre).”
“With digital market share forecast to outstrip that of newspapers by 2013**, radio’s continuing role as the key source of music discovery***, and the rollout of redesigned digital sites for our major multi- platform brands – The Hot Hits, Take 40 Australia and ARIAcharts alongside the powerhouse performer VEVO, we are in a great place to help advertisers reach an engaged audience with multi-media scale.”
* Nielsen Netview Hybrid June 2012 * * GroupM This Year Next Year Report *** Nielsen Music 360 Report