Mediaworks restructure merges newsrooms and makes digital more central

New Zealand’s MediaWorks has announced a new organisational structure in the News and Digital areas, aimed at “growing a thriving, integrated media business.”

MediaWorks  owns and operates TV3 and FOUR and has more than half the NZ commercial radio market including The Edge, The Rock, More, George, Mai, The Breeze, and RadioLIVE, and a strong portfolio of websites, mobile and tablets.

Group CEO Mark Weldon says: “Having already created Group Content, Revenue, and Product and IT roles, I am pleased to announce MWL is moving to a single, converged Newsroom, and will also integrate our historically standalone Digital operations into the business.

“This is a major strategic reorganisation that puts MediaWorks in an excellent position for future growth, with an Executive team characterised by their fresh thinking and technology, content and customer savvy.”

MediaWorks will create a new, fully integrated newsroom.

The company’s TV, Radio and Digital news operations will be combined into a unified news team under the leadership of Mark Jennings, who has been promoted to a new role, Group Head of News. Current staff members working in TV, Radio and Digital news roles will become part of a new integrated News team, comprising more than 200 people.

Jennings feels privileged to be leading our combined news operation at this important time in our history:
“The news environment is changing rapidly, yet we are uniquely equipped to meet the challenges.

“By bringing together our television, radio and digital assets, we will create the best news service in the country and drive home our competitive advantage. The cross-platform breakfast show hosted by Paul Henry is the spearhead of this new approach and I am very keen to work with Mark and the Group Executive to create the newsroom of the future.”

Mark Weldon says: “News is core to our business and merging our news operations and combining our strength across radio, TV and digital gives us the opportunity to build New Zealand’s leading news service.”

MediaWorks’ Interactive division will be merged into the wider business.

Consistent with an integrated, brand-led strategy, Digital will sit at the centre of MediaWorks, rather than in a separate business unit.

“Merging our Interactive division into the wider business places our digital strategy at the heart of every part of MWL, and is key to creating an organisation that better serves advertisers and audiences,” says Weldon.

Digital news staff will become part of the integrated News group; the Digital Sales team will become part of Group Head of Revenue, Liz Fraser’s team; and the technology members of Interactive will move to the IT and Productisation area headed by Tom Cotter.

These changes follow three recent appointments to new Group Executive roles.

Liz Fraser was recently promoted to Group Head of Revenue, responsible for MediaWorks sales and integration teams across TV, Radio and Digital.

Tom Cotter joined the company as Chief Information and Product Officer, responsible for delivery and design of all IT and IT-related products across the Group.
Andrew Szusterman was named Group Entertainment Content Director, with oversight of the content strategy of MediaWorks across all platforms – linear TV, linear radio, VOD, online, mobile, tablet and emerging platforms.

Television CEO Paul Maher and Interactive CEO Siobhan McKenna are leaving the company.

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