Melbourne Ad growth surges over 9%

Advertising revenue on Melbourne radio has jumped by 9.3% to $127.167 million for the 6 months ending in June, according to figures released today by Commercial Radio Australia.

Revenue for the five major markets totalled $400.989 million in the six months ending June, up from $378.532 million in the corresponding period a year ago.

Overall revenue for the last financial year in all Metropolitan Markets increased by 3.8% to a record $802.974 million.

Joan Warner, CEO of Commercial Radio Australia says “the results reflect the enduring appeal of local radio and the industry’s willingness to adapt to the changing media environment to find new opportunities for growth.”

While Melbourne was the strongest market in the 6 months to June, Sydney rose by 5.2% to $124.577 million, Brisbane was up 4.5% to $61.810 million, Adelaide stations grew by 5.6% to $34.953 million and Perth lifted 2.0% to $52.482 million.

Full year results also showed growth, though the Perth market only grew marginally, up by just 0.3% to $105.923 million.

Over the full financial year, Melbourne ad revenue was up 5.9% to $252.303 million, Sydney  by 4.3% to $250.737 million, Brisbane was up 1.6% to $123.465 million and Adelaide rose by 3.4% to $70.547 million.  

The data, compiled by Deloitte, report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.


Tags: | | |