You've reached our premium or archival content
To access this page, and more great content just like it, you need to become a paid subscriber.
If you already have an account, please login.
Otherwise, registration is quick and you'll have access instantly after payment.
Tate: "Earnings Per Share already exceed what Macquarie Radio and Fairfax Radio could deliver operating separately before the merger"
Of course, because you have sacked so many staff. Content quality is down the toilet. Exactly the same way Fairfax have treated their newspapers.
Tate: "we need to… reduce churn in our current advertiser base…"
Oh really? Is that because many of your stations are below par and therefore do not return results for clients? Many of the clients I work with know themselves the pitfalls of putting money here and actively tell me no (I wouldn't anyway).
Would it be because now, there are many new clients who have never advertised on radio before and it would be more effective for them to advertise elsewhere but have been lured by big promises that don't eventuate?
The difference in profit, of course thanks to the inclusion of 3AW and to a lesser extent (borderline) of 6PR. All other remaining Fairfax radio assets are in a parlous state.
'…mentioned the newly restructured Magic network, the fact that the Jones and Hadley programs are now networked to Brisbane and a range of other new initiatives in programming. Referring to the trade-off between increasing ratings and networking shows to other markets for advertiser benefits, Tate said: "We will continue to broaden the geographic distribution of content where it meets the criteria of economic benefit (some of it is sponsor driven) and being ratings neutral at worst in all markets."'
Yes, the fact that Magic with rebranding in Brisbane and reformatting in Melbourne is about half what it once was. How is this successful?
Jones & Hadley & 12 hrs more Sydney content in Brisbane, it's not working for them and nor will it ever. Nowhere near the 4BC days of Macrossan St or the Big Mac era (David McDonald as GM, now head of Variety CC Qld).
I love Tate's comment of broadening the geographic distribution aka MORE NETWORKING. Less local, less relevant, less audience, less client results.
Another gem from Tate, 'ratings neutral at worst in all markets'. So this means, they don't care about ratings, they're not keen on investing heavily to get the best result; if it's cheap and rates ok, then great for them.
This whole article shows the short sighted thinking of what could be a most influential radio network but is sliding towards irrelevance.
Put it this way, Turnbull won't be rushing to the wireless the way Howard and Keating once did.