ARN has begun a series of TV ads using listeners, to promote the Mix brand. The concept behind the promotion is that listeners know best what attracts them to the brand, so why not use them to tell their stories of why they listen.

ARN CEO Bob Longwell is satisfied that the programming for that network is about right and so now it is time to tell people about it. The campaign is designed to build a strong attachment to the brand.

The campaign has been booked for a short run on the three major commercial networks and will be followed up with outdoor executions and other media.