In the first Xtra Insights survey of Colac in five years, and one based on a differing survey area, the Ace Radio Network’s Mixx FM (37.6) had triple the audience 10+ share of nearest competition 3CS (11.8) and ABC Radio Melbourne (11.4). In age groups 10-40 Mixx had around six times the audience share of anyone else.

Mixx and 3CS Station Manager Nick Hay said:

“The success of 3CS and MIXX FM in the latest radio ratings is a testament to the hard work, dedication, and creativity of our talented local teams. We are incredibly proud of the trust our audiences place in us and are committed to raising the bar even higher in delivering exceptional local content that entertains, informs, and unites our communities.”

All day parts had a more than 30 point audience share for Mixx, except evenings (28.3).

The cumulative audience for Mixx was just over 20K, The ABC and 3CS were around 10,000.