Commercial Radio Australia (CRA) and Sony have teamed up for Mother’s Day by offering a bonus offer on DAB+ digital radios.
The partnership, supported by a national radio ad campaign, is promoting digital radio as the gift that will inspire mum to smash up her old radios. The campaign also offers a bonus gift of free Bluetooth wireless headphones, valued at $200, with the purchase of a selected Sony digital radio.
A series of four 30 second radio spots have been produced by Ralph van Dijk’s Eardrum agency, and will air on 42 stations across metropolitan Australia.
Ms Joan Warner, CEO of Commercial Radio Australia, said: “This promotion demonstrates the strong gift appeal of DAB+ devices. We are very pleased that Sony and these key retailers across Australia continue to support digital radio with this campaign.”
The latest DAB+ listening figures show 3.2 million people are now listening on a DAB+ digital device each week in the five metropolitan capitals.