Winter forecast: It’s snowing adventure, new experiences and hit music at Mt Buller.
With the official opening of the 2015 snow season kicking off this weekend, Mt Buller and Fox FM are excited to announce their new three year partnership.
Combining forces to give visitors a new experience on the mountain and listeners the chance to win their way to the snow resort. Both Mt Buller and Fox FM can guarantee nothing but a whole lot of fun and something for everyone – whether you are a snowplay angel or an avid ski bunny.
Resort visitors will see Fox FM front and centre with the new inclusion of the Fox Chairlift on the mountain as well as weekend activations.
Buller Ski Lifts General Manager, Laurie Blampied said: “Mt Buller is thrilled to officially partner with Fox FM and, with so many exciting plans in the works, our guests should be too! This partnership will see the popular Shakey Knee’s chairlift rebranded as the Fox Chairlift. We will be live streaming Fox FM personalities and playing daily hit music across the ski area to provide great mountain experiences for our guests and Fox FM listeners.”
As the official sponsor of winter, Mt Buller will work closely with Fox FM’s stable of talent and media platforms to share the mountain with a new audience; creating awareness and demand for the entire winter season.
Fox FM Content Director, Dave Cameron said: “Fox FM has had a long standing relationship with Mt Buller. It’s Melbourne’s favourite winter destination, and we’re so excited to not only extend our partnership for the long term, but to activate our own Fox Chairlift on the mountain! We can’t wait to have our shows, and our listeners on the mountain all winter long.”