National radio revenue down: Sydney and Perth grow

Sydney and Perth commercial radio ad revenue remained strong in August, while Melbourne, Brisbane and Perth fell. August national ad revenue was down 1.91% for the month to $57.903 million.


The latest 2012 Metropolitan Commercial Radio Advertising Revenue Deloitte figures show advertising revenue in August 2012 compared to the same month in 2011, was up in Sydney for the fourth month running by 2.23% and also up in Perth 2.92%.

For the month of August 2012:

  • Ad revenue in Sydney grew to a total of $18.426 million;
  • Perth was up to a total of $7.851 million;
  • Brisbane was down 2.40% to $9.128 million;
  • Adelaide fell 3.44% to $5.425 million;
  • Melbourne was down 7.23% to $17.071 million.

CRA’s Joan Warner said:  “Results for Sydney and Perth continue to be strong. It seems that the Melbourne market is now exhibiting the patchiness that has plagued Sydney in recent times.”

Advertising revenue for the two months financial YTD (July/August) compared to the same period last year shows Sydney up 1.54% to $35.205 million: Perth up 2.57% to $14.811 million, Melbourne down 5.05% to $32.741 million; Brisbane down 2.13% to $17.367 million and Adelaide down 4.96% to $10.127 million. 

The five metropolitan markets combined YTD (July/August) recorded a small decrease of 1.55% to a total of $110.253 million.

The Deloitte figures report total metropolitan radio revenue received for each calendar month and include all direct and all agency revenue.


See our related story, detailed 2012 financial year analysis of radio industry profits by Bob Peters.