The Victorian Multicultural Commission (VMC) has given the Excellence in Media Award to the National Ethnic and Multicultural Broadcasters’ Council (NEMBC) for their “…brave step venturing into unknown territory, initiating the unthinkable by starting the Multilingual News Service (MNS) as a response to the COVID 19 pandemic.”
The VMC Award Ceremony made the announcement Wednesday night 16 December 2020.
NEMBC CEO, Russell Anderson, said: “The Melbourne based initiative was launched on the 1 May with seven languages and by the 31 June the news service was distributed nationally and was played over 170 times a week at 29 radio stations, from every state and territory including 12 regional stations”.
“As the ‘second wave’ outbreak gripped Melbourne the MNS news proved itself so successful that the Victorian Government funded the production of daily news for Melbourne and Victoria in 22 languages.”
Initially in Victoria eight radio stations took the news including the full-time ethnic station 3ZZZ in Melbourne and other metro stations 3CR central Melbourne, 3NOW Hume, 3RIM Melton, 3SER City of Casey and regional stations 3ONE FM Shepparton, 3HOT FM Mildura and 3PLS Pulse FM Geelong.
Mr Anderson said, “This was a massive challenge to coordinate for the NEMBC’s small Melbourne office of two staff and one remote casual, but the outcomes were phenomenal.
“The ethnic community broadcasting sector proved that it can be agile, innovative and lead the way in a time of crisis.”