The Radio Network (TRN) and APN’s other media properties in New Zealand have rebranded, and will now be known as New Zealand Media & Entertainment or NZME.
The new brand was launched to unify the print, radio, digital and e-commerce brands previously known as APN NZ, TRN and GrabOne under one new overarching brand.
Launching the new brand, CEO Jane Hastings said:
“Our combined assets have exceptional reach in the New Zealand market with 2.9 million people connecting with our brands every week. As NZME. we will be able to leverage that advantage to more effectively connect advertisers with audiences across the country. 91% of large business owners and 87% of SME business owners engage with NZME.’s platforms.”
Reflecting a customer and advertiser focused strategy, the company’s outputs are now grouped by their content type, with advertisers now able to buy News, Sport or Entertainment streams across various media.
The company’s new website explains the strategy saying:
Every week, our much loved brands reach over 2.9 million kiwis. Whether reading, listening, watching or engaging with our brands, they can get the content they want, from us – where and when they want it.
You’ll still recognise your favourite brands – and they’re not changing. NZME. is about giving Kiwis a New Zealand perspective that puts them at the heart, bringing all of our platforms together to clearly establish us as the preferred news, sport and entertainment destination for New Zealanders.
Our news content reaches 2.2 million Kiwis every month and our sport and entertainment content reaches 1.1 million and 2.7 million kiwis respectively.
With audiences of this scale, we can better connect advertisers with consumers across all platforms and devices as they pick and mix where and how they access content.
Hastings told launch attendees the new brand will bring all of the company’s platforms together “to clearly establish us as the preferred news, sport and entertainment destination for New Zealanders.”
She said the ‘me’ in NZME perfectly reflects that NZME’s brands and people are always at the centre of what’s going on and the NZ recognises that New Zealanders want a New Zealand perspective.