New campaigns for Christian O’Connell & 97.3

ARN has launched new TVCs for GOLD 104.3’s The Christian O’Connell Breakfast Show in Melbourne and 97.3FM’s Bianca, Mike & Bob in Brisbane, as part of new marketing campaigns in each city.
The three GOLD104.3 TVCs officially launched on Sunday, March 17 and complement a new burst of outdoor and ongoing digital and social, and feature the new campaign position ‘Be Part of Something Special’.
Also officially launched on Sunday, the 97.3FM TVC is the first for Bianca, Mike & Bob.


ARN’s Chief Marketing Officer Anthony Xydis says, “Both the GOLD104.3 and 97.3 campaigns capture the essence of each Breakfast show and reflect the unique proposition each bring to their respective markets.
“The GOLD 104.3 TVCs showcases the connection and sense of community Christian has built with his loyal audience, and is a key component of our broader marketing strategy for the brand.
“In Brisbane, the campaign showcases the sense of fun, celebrity guests and dynamic energy of both 97.3 and the Bianca, Mike & Bob Breakfast Show.”


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