Pacific Magazine’s publication New Idea has launched its own podcast, New Idea Investigates, capitalising on the popularity for true crime stories that saw podcasts such as US series Serial, Dirty John, and Criminal, and Australian offerings Casefile and Australian True Crime attract huge audiences.
The series re-opens cold case files with the aim of uncovering what really happened in some of Australia’s most famous crimes.
Hosted by veteran journalist Mary-Ann Harris, the new series delves behind the scenes with new and exclusive interviews with victims’ families, police and witnesses to uncover the facts that have never been reported.
Louisa Hatfield, General Manager, Entertainment and Family, comments: “We wanted to open the cold case files of the real life, Australian crimes that shocked the nation.
“New Idea has been covering crime stories for decades and we are confident this new format will hit the mark with our highly engaged, loyal and growing audience.”
Executive Editor, Rachelle Mackintosh adds: “There is something captivating and highly emotional about hearing a witness or police account in first person.
“New Idea Investigates chronicles the evidence, relives the key untold moments and reveals new twists in real-life cold cases that rely on new tips and breakthroughs to crack.”
The New Idea Investigates crime is available via iTunes and Omny FM and will be promoted via the brand’s website, EDM, social media and in print, with a total footprint of 5.2million.
Brett Wadelton, Head of Digital Content, says: “We’re always looking for new ways our audiences can connect with our trusted brands and premium original content, and what better way than with one of the fastest growing forms of digital media.
“New Idea Investigates is the first in a new portfolio of podcasts planned for 2018 as we continue to expand our reach and accelerate new ways for our powerful brands to tell amazing stories.”