TEG Head of Commercial Simon Cahill and SXSW Sydney’s General Manager Jono Whyman have been appointed Co-Managing Directors for SXSW Sydney. Cahill will also continue with his existing responsibilities as well as being appointed as TEG’s Chief Commercial Officer.

These changes came as Colin Daniels steps down from the Managing Director role has held since the Event’s inaugural year in Australia. Daniels stays on the SXSW Sydney Board.

TEG Group CEO and SXSW Chair Geoff Jones said:

“First and foremost, I would like to personally thank Colin for his dedication and hard work over the years. Colin has done an outstanding job in building a passionate Team, successfully launching SXSW Sydney, and ensuring the vision for this world-leading Event is set for the future. His leadership has been instrumental, and I am grateful for his contributions.

I am also delighted to welcome Simon Cahill and Jono Whyman as the Co-Managing Directors for SXSW Sydney. Both Simon and Jono have been working on the Event since day one and have both played a pivotal role in helping build one of the largest Events in the APAC region.

I look forward to working alongside Simon and Jono to continue further expanding the Festival to new heights.”

SXSW Sydney takes place from 13 – 19 October 2025.