Digital news streamer Ticker News and its branded content arm Ticker Studios have launched new audio and video solutions for brands and PR teams, with real estate analysis firm Hotspotting as their first vodcast client.
Hotspotting has long had its own podcast and has now moved to consolidate all its video and audio content creation with Ticker Studios, which expects to announce a number of other branded podcasts in the coming months.
Ticker Studios is the branded content arm of 24/7 global news digital streaming service Ticker News.
The new podcast and vodcast offering expands Ticker Studios’ existing portfolio, which spans everything from amplifying video interviews to producing full branded-content TV shows.
“Many people will know Ticker through our news product or through some of our branded television programs such as The Airport Economist,” said Ahron Young, CEO of Ticker News and Ticker Studios.
“This podcast studio announcement recognises the growing demand brands have to do their own content – everyone wants a podcast, or even better vodcast that will work across social platforms.”
“The challenge is how to do it easily, efficiently and at a cost that is accessible. With Ticker Studios we are offering a brand something a step above what is already out there. With a CBD based location, professional customisable studios all tailored to create world class video and audio content, done at the speed of news.”
Tim Graham, General Manager of Hotspotting, said “We have worked with many podcast studios over the years. They always felt small, pokey and essentially all the same, and my real pain point was always delivery and turnaround. It always took weeks to turn around the content.”
“At Ticker Studios, not only do we get state of the art facilities and a professional team, but we also get same-day-delivery.”
Ticker has a bespoke studio in Melbourne’s CBD, along with remote dial-in options, catering to the growing number of brands in Australia and globally that are seeking trusted partners to tell their stories, at speed.