Lucia Elliott has been appointed as National Trade Marketing Director for SCA.
Elliott, who is currently Marketing Director of the Boomtown collective, will also join the Boomtown Steering Committee as part of her new role.
In addition, Megan Parkes has been promoted to National Trade Marketing Manager. She is currently Trade Marketing Manager – NSW and in the new role will work closely with Elliott, retain her NSW trade and client engagement activities, and lead the state-based trade marketing managers.
SCA Chief Marketing Officer, Nikki Clarkson, says, “As SCA leverages its digital transformation with LiSTNR and our radio and TV brands across Australia continue to engage audiences at scale, the National Trade Marketing Director role is critical. In her role leading Boomtown, Lucia has demonstrated strong strategic and creative skills with many achievements, and we are excited for her to join our SCA Marketing team.
“Megan is already a valuable member of the trade marketing team and has proven her ability to deliver exceptional outcomes. Both Lucia and Megan will add a great degree of strength to SCA’s trade marketing.”
Commenting on her new role, Elliott says, “Creative effectiveness is central to audience engagement, distinctiveness and business growth and has never been more important in trade marketing. It’s a really exciting time to be part of audio’s transformation.
“SCA is committed to technology that not only delivers more invested consumers, it enables SCA to better understand its audiences as well. I’m thrilled to be part of the evolution and the fact that I can continue to champion Boomtown, a brand that’s near and dear to my heart, is a win-win, and I can’t wait to get stuck in!”
Elliott’s and Parkes’ appointments are effective from 7 February 2022.