SCA has made two senior brand experience appointments for LiSTNR and the Hit and Triple M networks.
Harriet Power is returning to SCA from maternity leave on February 6, joining the Content Leadership Team in a new role as Head Of Brand Experience across the Hit and Triple M networks and LiSTNR, reporting to Chief Content Officer, Dave Cameron.
Power worked for many years in SCA promotions leading teams that have created and driven some of SCA’s biggest broadcast and audience events, show stunts, listener experiences, client activations, and live music events across SCA’s biggest shows and brands such as Hamish & Andy, Carrie & Tommy and RnB Fridays Live.
In the role, she will lead SCA’s local Brand Experience Directors and teams across Hit and Triple M’s regional, provincial, and metro markets to deliver new levels of audience engagement with the stations. She will also oversee the national shows and events Brand Experience team working on audience and client integration across Hit and Triple M’s biggest national shows.
Stephanie Zalfelds has been appointed as Brand Experience Director – National Shows and Events, reporting to Power. Zalfelds also has a long career working in SCA promotions.
Cameron says, “The Brand Experience function is directly focused on driving audience growth and deep engagement with our shows, talent and stations.
“Harriet’s important content leadership role will continue the momentum on the excellent recent cume growth and audience engagement that we saw during 2022 across all our shows and brands.”
Power takes on the new role on 6 February, while Zalfelds’ role is effective immediately.
Main photo: Stephanie Zalfelds and Harriet Power