Newstalk ZB tops NZ GfK Survey 2, Breeze and Mai FM close the gap

NZME’s Newstalk ZB (down 1.2 to 16.0 for all audiences 10+) remains No 1 in GfK Survey 2 of New Zealand’s commercial radio stations, with MediaWorks’ Breeze and Mai FM closing the gap in second and third (up 0.3 to 10.5 and up 1.6 to 9.7 respectively).

Over 3.41 million Kiwis are listening to radio every week.

Alistair Jamison, the Radio Broadcasters Association (RBA) CEO, said:

“Today’s data shows that radio continues to provide Kiwis with the information, entertainment and content they want and as a result we connect with 75% of NZ each week.”

MediaWorks stations has a 49.4 share of all audiences 10+, with NZME’s 37.5. Both were down, but up on cumulative share, with the audience also embracing digitally streamed stations.

Michael Boggs, CEO at NZME said:

“In addition to total audience numbers being so strong across commercial radio, it’s great to see Kiwis’ consumption of radio is also evolving. The latest data shows that almost 850,000 people are listening to digitally streamed radio^ at some point across a week. It’s also really positive to see growth in listening amongst 10-24 year olds.”

In that demographic CADA-esque NZ hip-hop and RnB station Mai FM had an excellent survey. Up 2.9 in people 10-24, in evenings and overnight they were up 10.3 and 6.4 respectively.

The latest survey shows that radio continues to be a leader in time spent with media, with on average people listening to commercial radio for 15 hours 19 mins per week (Time Spent Listening, all figures are based on commercial radio).

Jamison said:

“There is much talk in the ad world regarding attention metrics at present and whilst the recent Lumen/Dentsu study presents US data, it clearly shows that radio and audio over deliver in the area of attention as well. With radio and podcast showing attention metrics higher than online video, social and TV we can be confident we are delivering high reaching and highly engaged audiences for our advertisers.”

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