After a We’re Behaving campaign to start 2025, ARN has launched “Radio Gone Rogue!” for Kyle and Jackie O across outdoor, digital, social and TV as part of the network’s strategy to grow its Melbourne audience. The tongue-in-cheek TV commercial is below:

Created entirely in-house, and using a concept the show has run previously, Radio Gone Rogue has a focus group where participants share their brutally honest opinions on Kyle Sandilands and Jackie ‘O’ Henderson with the pair secretly watching on. There will be an array of other TVC versions with different unscripted and unfiltered reactions to the show.

Lauren Joyce, ARN’s Chief Audience & Content Officer, said:

“The only thing routine about The Kyle & Jackie O Show is the timeslot – every morning it is unexpected and goes against the grain of formulaic radio. It’s a little bit rogue, in the best possible way.

Radio Gone Rogue! taps into what listeners, both loyal and new, tell us they love most about the show; it’s bold, it goes where others won’t and frankly, it’s unswitchoffable.”

The integrated campaign is live now.

CREDITS
Chief Audience & Content Officer – Lauren Joyce
Head of Marketing – Donna Gordon
KIIS Senior Brand Manager – James Duffield
Head of Creative Production – Sean Vandenberg
Creative Director – Ante Miocic
Director – Phoebe Edwards
DOP – Becky Lillyman
Cameraman – Josh Hayes, Luke Rodely, Lucas Corroto
Creative Servies Coordinator – Prue Bowtell
Music – West One Music
Sound Design – Todd Falusi
Graphic Effects & Grade – Nik Palin
Graphic Design – Gabrielle Revells & Mikey Fleming