Nine has used the 2021 Upfront presentation to unveil Money, its latest cross-platform superbrand which will live across television, radio, newspapers and digital.
The Money brand will be centred, in broadcast channels, on financial journalist Brooke Corte, who hosts Nine’s top-rating finance program Money News on 2GB, 3AW and 4BC. It will also involve bespoke solutions on television and within Nine’s publishing assets.
Nine’s Director of Sales – Television and Radio, Richard Hunwick, said, “This year Brooke has been a brilliant addition to the Nine Radio family. On week nights Brooke has been presenting, fast-paced, in-depth and up-to-the-minute coverage of the day’s events with everything our listeners need to know about their finances and investments.
“We will now be extending that brand across all platforms. For marketers this will mean
the opportunity to extend their involvement with Money right across our full radio footprint, across our digital and print platforms and on to television via bespoke updates in programs like A Current Affair.
Additionally, there will be bespoke sponsored extensions offered through Good Weekend or the Money section of our mastheads.”
Brooke said, “This year has seen our whole world change and our attitude to money has too. Our finances have been snapped firmly into focus in 2020. Personal finance has never been more important. I’m passionate about how we can cut through the noise to talk in-depth about the economy, our household finances and our small businesses.
“Australians are working harder for every single dollar, which means we are more focused than ever on getting a better deal on our mortgage, a lower rate on a business loan, and finding smarter ways to invest and grow our money.”
Nine’s superbrands now include Money, Domain, Traveller, Good Food, CarAdvice, and Good Weekend and Sunday Life.