Nine Radio live streaming soars

Nine Radio’s live streaming of 2GB, 3AW, 4BC and 6PR continues to grow, up around 25% year on year for session starts and listening hours.

January figures for Nine Radio, verified by Triton, show the new 3AW lineup’s live streaming growing by 26% YoY, 2GB’s Ben Fordham Live up 28%, the Ray Hadley Morning Show 31%, new 2GB Afternoons presenter Michael McLaren up 52%, and Money News with Deb Knight increasing 77% YoY.

Nine Radio Head of Content Greg Byrnes said:

“This surge in streaming sets up another dominant year of talk radio and reinforces the strategy behind the content and line up changes across the country.”

“Last year’s Radio360 data showed Nine’s talk stations absolutely dominate the live audio streaming market and these figures demonstrate that even more Aussies are engaging with our live and local content through a connected device in 2024.”

Session starts were up to 11 million, a 25% increase YoY, total listening hours to 11.4 million, a 24% increase.

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