Nine’s radio stations have launched a community support programs in each market to help vital local and charitable organisations drive awareness and raise funds.

Branded locally as 2GB Supports, 3AW Supports, 4BC Supports, and 6PR Supports, the program will be underwritten by $1.6 million in airtime and production each year.

Nine Radio’s Managing Director, Tom Malone says it’s a big and important commitment from the business, “Nine is the only commercial broadcaster producing live and local content in key shifts in all markets. This puts us at the heart of the cities we serve.

 “We want to support these communities even further with dedicated and targeted marketing across our talk stations, digital platforms and social channels to provide a voice for the important work of so many wonderful and unsung community and charity organisations.”

Each month, 2GB, 3AW, 4BC and 6PR will champion a different charity in their respective markets, spreading the word of these critical community groups while helping to raise much needed funds to support their endeavours.

Malone says, “Every week, two million Australians tune into our radio stations. Our team of broadcasters know it is an enormous privilege to speak directly with so many of our listeners, and champion their causes. This program will deepen our relationship with our listeners and the communities we serve.”