As DAB+ begins further expansion in Australia, it is a good time to look back on what has happened in Norway in the past year since they turned off their analogue service.
Australia is a long way from considering full adoption of DAB+, with CRA pushing for all markets they represent to be on DAB+ before that could happen.
While Norway suffered an initial 15% loss in radio listenership, it has almost fully recovered to pre DAB+ levels, but what demographics were more affected and who adapted the best? The answer may surprise you
If they had their time again, would they do it the same way?
radioinfo’s Wayne Stamm spoke to Ole Jorgen Torvmark, CEO Norsk Radio AS at the 2019 NAB Conference about lessons learnt in the first year.