Nova 96.9 has joined the Daily Telegraph and NewsLocal’s ‘Fair Go for the West’ campaign, launched this morning.
The 57-day campaign will aim to highlight the disparity in the distribution of economic resources across infrastructure, health, emergency services, roads and jobs across Sydney.
As the official broadcast media partner for the campaign Nova 96.9 will provide a broad range of support including:
- Significant airtime contribution to Small Businesses in the West
- Talent Visits to schools in the West
- Support and sponsorship of sports programs and teams in the West
- Additional station activity in the West
- Intern program for students from the West in partnership with Seven and News Ltd
- Station visits by schools in the West
The campaign has strong backing from community and corporate sponsors including NAB, NRMA, University of Western Sydney, Crown Resorts and Harvey Norman. Channel 7 will join Nova 96.9 as the TV media partner.
Nova’s Kate Ritchie will be one of several born-and-bred Western Sydney ambassadors, joining Test cricket captain Michael Clarke, Penrith Panther Jamal Idris, Western Sydney Wanderer Mark Bridge, Channel 7 newsreader Chris Bath
Paul Jackson, NOVA Entertainment’s group program director said of the station’s involvement in the campaign:
“NOVA 96.9 is proud to support businesses big and small in the West as well as inspire schools and sports groups. We’ll do this through our ongoing partnerships, events, grants and sponsorships that we’ve created as a part of the ‘Fair go for the West’ campaign. For our great city to function well both now and in to the future the success of our West is critical.”