NOVA Entertainment is partnering with Victoria Racing Club (VRC) for the 2017 Melbourne Cup Carnival including AAMI Victoria Derby Day, Emirates Melbourne Cup Day, Kennedy Oaks Day and Emirates Stakes Day.
Nova 100 will be on site at The Park, Flemington’s fashion and entertainment playground, a free entertainment area for all Melbourne Cup Carnival ticket holders featuring soon-to-be announced live acts, DJs, food and drinks from some of Melbourne’s hottest restaurants and culinary destinations.
Nova’s Casanovas will be at the track to capture special moments for guests with interactive photo spots and a giant karaoke session for guests to enjoy at the end of the day.
In the lead up to the Melbourne Cup Carnival, Nova 100 will run a multi-level campaign featuring integrated breakfast promotions with Nova’s Chrissie, Sam & Browny, ticket giveaways to The Park along with online content and contesting.
Nova 100 will capture the colour and excitement of the Melbourne Cup Carnival on air, online and with a targeted social media campaign.
Kent ‘Smallzy’ Small, host of Nova’s Smallzy’s Surgery national night show, will be on site hosting The Park main stage at Flemington. Smallzy’s Surgery listeners can also win a trip for two to Melbourne to attend a day out at the Melbourne Cup Carnival.
smoothfm 91.5 will also support this key partnership with smoothfm’s breakfast team Mike Perso and Jennifer Hansen hosting competition winners at Sofitel Girls Day Out on Saturday 16 September.
Neil Wilson, VRC’s Interim Chief Executive said, “We are excited to welcome support and enthusiasm from Melbourne’s hit radio station Nova 100. The Park is Flemington’s newest social hotspot with the best in live entertainment, fashion and food, making Nova 100 the perfect partner. This new partnership will allow us to share the colour and excitement of a day at Flemington with new audiences, wherever they may be on race day.”
Peter Colosimo, NOVA Entertainment’s Melbourne General Manager said, “Melbourne comes alive during Spring and we’re delighted to be working with the VRC again for the 2017 Melbourne Cup Carnival. Our listeners and clients love these premium events with great music, food, wine and atmosphere. There’s nothing like a great day out with family and friends and we look forward to creating hype and excitement for all four race days with Nova in the Park, with quality experiences for all guests on site.”