The award for the best radio campaign at the B&T Awards last Friday night went to NovaEnt’s CREATE team for their Vodaphone ad.
The sell-out event saw over 800 people flock to Sydney Town Hall to honour Australia’s top talent across advertising, marketing and media.
Head of CREATE Sydney, Kim Kerton (pictured) said, “We are thrilled that NOVA Entertainment’s Vodafone Unlocked’ campaign won B & T’s Best Radio Campaign. This is the third and most recent evolution of our partnership with Vodafone, it’s truly a partnership built on shared goals, experience and trust and the campaign’s success relies on the commitment and dedication of so many functions within the business to bring it to life.”
NovaEnt had two of the finalists out of five, as did the agency The Monkeys with one place to BWM Dentsu.
“To be recognised as a stand out within this category is a huge achievement, particularly amongst such a diverse and competitive group of finalists. I am incredibly proud to be a part of such a passionate team dedicated to creating incredible and successful campaign experiences for partners,” says Ms Kerton.
Best Radio Campaign Finalists
BWM Dentsu – Bill Bowelly
NOVA Entertainment, Vodafone – Unlocked by Nova
NOVA Entertainment and Mediacom – Future Fit
The Monkeys – Pizza Hut
The Monkeys, Parmalat – Ice Break Auctioneer