NOVA Entertainment launches its multi-platform 2018 marketing campaign this February, featuring the breakfast and drive teams, and a line-up of entertainers who have performed in Nova’s Red Rooms.
Tony Thomas, NOVA Entertainment’s Chief Marketing & Digital Officer said, “The involvement of the world’s biggest artists in the station’s 2018 marketing campaign, reinforces the Nova Network as the number one music network in Australia.
“Combined with our consistent and popular on-air line ups, and significant media investment, we expect 2018 to deliver another audience record breaking year for the network.”
The extensive marketing and national media campaign will run across TV, digital, social and out of home (OOH) with transit, large format and time-targeted creative across a number of digital sites.
The campaign will see the network’s breakfast and drive teams – Sydney’s Fitzy & Wippa; Melbourne’s Chrissie, Sam & Browny; Brisbane’s Ash, Kip & Luttsy with Susie O’Neill; Adelaide’s Lewis & Lowe with Hayley Pearson; Perth’s Nathan, Nat & Shaun; and Kate, Tim & Marty – featured on billboards and transit advertising.
Nova’s TVC, airing from 11 February, features artists who have have performed in Nova’s Red Rooms since the music brand launched in 2012.
The lineup includes Sam Smith, Shawn Mendes, Ed Sheeran, Chris Martin and Little Mix.
The Nova Network’s outdoor launched on 4 February, and the digital marketing campaign and the TVC premiers on Sunday 11 February.