It’s official – Perth’s newest DMG station will be called Nova 937. No launch date has officially been announced, but the station is expected to be on air before the end of 2002.
Following the completion of “extensive research in the Perth market, DMG Radio Australia, and its joint venture partner the Australian Radio Network, are finally going to give Perth a radio station that really sounds different – NOVA 937.”
The NOVA FM stations in Sydney and Melbourne have broken all the traditional radio rules with their unique music programming, and have scored good results, especially in the initial months after launch.
NOVA in Perth will follow similar lines but “will be built especially for Perth,” according to DMG CEO Paul Thompson:
“We don’t have a formula to adhere to, and we have just completed a massive research project asking Perth radio listeners what they want, the results of which will be the foundation of NOVA 937 in Perth. NOVA is committed to being different, and we can guarantee that NOVA 937 will sound different, and will have less than half of the commercial content of traditional radio. The research shows that Perth wants a radio station that is fun, open, and positive, and doesn’t preach, patronize, or belittle.”
NOVA 937 will be on the FM band at 93.7, and will broadcast from a new digital facility, currently being built for the station on the corner of Hay Street and Rokeby Road in Subiaco.