The intuitive, plug-and-play audio management solution enables publishers to create, manage, monetize and analyze their podcast and on-demand content. In addition, the solution’s extensive analytics provide publishers with valuable insight into the consumption and performance of their content.
“We remain dedicated to the provision of intuitive and reliable technology that enables publishers of all audio formats to manage, measure, and monetize their digital audio streams,” said Neal Schore, CEO of Triton Digital.
“Omny has built an extraordinary solution that will contribute meaningfully to the growth of the global podcast business. We are pleased to partner with them to provide global audio publishers with the most complete solution available today, enabling them to take advantage of the tremendous growth and monetization opportunities that the burgeoning podcast industry has created.
“Triton has a long history of delivering progressive, indispensable technology to the global audio industry,” said Sharon Taylor, CEO of Omny Studio. “They share our drive and vision to make the creation, distribution and monetization of engaging content easier for broadcasters and podcasters alike, and we are proud to be working with them to further drive the industry forward.”
The complete solution enables publishers to spend less time and resources on the mechanics of capturing, distributing and monetizing their podcast content, and more time on creating high-quality and engaging content for their audience.
The Omny Studio solution leverages Triton’s podcast advertising server, TAP Podcast, to dynamically stitch pre-roll, mid-roll, and post-roll audio ads directly into podcast episodes or audio files, targeting multiple podcasts at once or multiple campaigns within one podcast. Ads can be targeted based on a number of parameters, including geo-location, aggregator, tags, or specific episodes.