It started off as another normal day with the exception of a K-ROCK outside broadcast from the opening of the brand  new Coles Supermarket Waurn Ponds. The invitations included your expected dignitaries and politicians bar the Prime Minister who pulled out at the last minute….something about a budget and a planned protest? 

The promotions team landed at 7am for a 9am start…and by 8.30am the official presentations began. Post presentation we managed to secure Geelong Lord Mayor Darryn Lyons for an interview with K-ROCK Program Director Leigh Kuhlmann. 

Meanwhile the promo team where pushing (stalking) to pinch Premier Dennis Napthine for a spot… turns out we did and we just happened to be the only media to have a ‘one on one’ with both the Premier and the Lord Mayor in front of the States media (pack above). 

Lesson 1 – Never underestimate the power of an Outside Broadcast….especially at a new Supermarket. 
Lesson 2 – Everyone LOVES to shop! 
Lesson 3 – With application comes great content.