Gambling advertising for online services will be brought into line with radio and television services under new rules coming into force on the 28th of September.
The Australian Communications and Media Authority has approved new rules restricting gambling advertising during live sport streamed online and will prohibit gambling advertising during live sport that is streamed online between 5.00 am and 8.30 pm.
ACMA Chair, Nerida O’Loughlin says “this is the first time that online services streaming live sport have been required to comply with gambling advertising restrictions.”
Commercial Radio Australia included provisions to ban gambling ads during the broadcast of live sporting events between 5am and 8.30pm in their Code of Practice that came into effect from March 30.
At that time, CEO of CRA, Joan Warner, expressed concerns “that similar restrictions for online platforms have not yet been put in place” for the online sector.
The ACMA will spend 12 months monitoring the new rules before considering a formal review of their effectiveness.