Pacific Star says the new deal with Nine won’t affect bottom line

In a letter to shareholders, the Pacific Star Network has clarified some of the details of Nine’s new syndication deal with Crocmedia.
PNW, a wholly owned subsidiary of Crocmedia has been managing the syndication sales of all Nine radio/Macquarie Media programming, excluding Nine Radio news services, since 2018.
The COVID-19 pandemic has led both parties to review the arrangements and they have mutually agreed for Nine to manage their own syndication.
Programming produced by Crocmedia for Nine Radio will be unaffected, including:

  • Sportsday VIC, hosted by Gerard Healy and Sam McClure on 3AW;
  • Sportsday WA, hosted by Paul Hasleby and Karl Langdon on 6PR;
  • Sportzone, hosted by James Willis on 2GB and Gary Belcher and Jason Matthews on 4BC;
  • Inspiring Stories, hosted by Tim McMillan on 6PR; and
  • Great Australian Lives, the number one show in its timeslot for audience and share1, hosted by Laura Turner on 3AW continues Sunday night 9-10pm.

PNW’s Managing Director Craig Hutchison said “In simple terms, the role we played sending Nine’s programs to our partner networks in regional Australia has ended. The net outcome for us is that we have lost some inventory, while importantly reducing syndication costs.
“This decision allows us to focus on producing, distributing and commercialising our own shows on our stations.
“Nine remains an important and valued commercial partner of ours, in both radio and TV and our relationship remains strong” Hutchison added.
The Board of Pacific Star Network says it expects the revised arrangements to have a positive yet immaterial financial impact for PNW.


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