Since launching in December 2012, Pandora Australia and New Zealand has has now achieved two million registered listeners, effectively doubling its listener base in less than 12 months.
“It’s clear that radio is evolving – and this evolution is being propelled by consumers and technology,” says Pandora Managing Director Jane Huxley.
“Key to Pandora’s success, is that we offer listeners an interactive and social experience that is incredibly personal, and artists a channel to be discovered by a new legion of fans. We know and celebrate the fact that every individual has their own unique relationship with music. Our business is based on getting to know our listeners likes and dislikes so that we can continue to spin track after track of music we know they will love.”
Pandora also revealed that the two million listeners enjoy music across over 29 million personalised stations and true to Pandora’s model of personalisation, all of these stations have been highly customised with over 90 million Australian and New Zealand thumbs.
Additional results include:
- Pandora attracts two new registered users across ANZ every minute.
- Every day Pandora ANZ streams 384,891 hours’ worth of music – which is equivalent to 44 years of music
- To date, Pandora has streamed over 190 million hours of music to ANZ ears
- Listeners are enjoying personalised radio everywhere with nearly 75% of monthly listening done via mobile and other connected devices.