Peter Charles, who has worked in sales leadership roles for the Seven Network for more than 25 years, has been appointed the Managing Director Melbourne for the merged SCA and Seven.

He said on LinkedIn:

“I know exactly how much talent we have in this city, and bringing these two teams and iconic brands – Triple M, Fox, LiSTNR, Seven & 7+ – together is something I am genuinely proud to lead. This next chapter is all about setting us up for long-term success and ensuring our people have the support they need to do their best work.

I have long respected both the SCA and Seven teams for their passion, commitment to their clients and audiences, and the incredibly high standard of work they deliver every day. We have a fantastic opportunity to build something truly special for our clients, our audiences, and our people and I can’t wait to get started.”

Peter retains his current roles as Managing Director and Sales Director for Seven Melbourne while taking on the new SCA Melbourne Managing Director remit.

Victoria Young, the Head of Sales for SCA Melbourne, maintains her role and remains fully responsible for driving SCA Melbourne’s revenue performance.