Positive Media today announced the launch of the refreshed brand 89.9 TheLight, previously known as 89.9 LightFM.
 
After 17 years broadcasting as one of Australia’s largest community radio stations this is the first brand refresh for the broadcaster with the name changed to what was felt better reflects the product, being a positive light for people to share with others.
 
Jarrod Graetz, CEO of Positive Media said “This is such an exciting leap forward for the station. Energising the station’s visual appeal better reflects the station’s positive voice in the community, so more people will tune in to hear positive radio.
 
The new station positioner is ‘Positive Radio’ as it is what we do and what makes us different. The fresh and fun look is designed to attract new listeners, while inspiring existing listeners to share the light with friends and family”.
 
Created by seasoned radio professional, Wade Kingsley, of The Ideas Business, and using the spectrum of light, the new logo tells a story through the design of modern stained-glass windows. Light creating movement through glass is the original medium for telling stories and this has been the inspiration for the new logo design.

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