The power of the podcast

 92.7 MIX FM’s Mark and Caroline have proved the growing impact of podcasts.

After 48 hours Caroline’s regular segment “Is It Just Me” has achieved over 45,000 plays.

The segment was a short story on local Sunshine Coast young man Col Miller who was tragically killed in Fortitude Valley in Brisbane.

92.7 MIX FM Content Director Rod Brice says “Considering the Breakfast cume numbers in the most recent survey was 62,300 people, that’s 25.3% of Sunshine Coast Breakfast Cume, to gather over 45,000 plays over just 48 hours is a powerful example the impact compelling local radio can have in any market.”


Tags: |