During the morning session of the Radio Days Asia Podcast Day, Norma Jean Belenky, from Podbean Indonesia, addressed the most common mistakes podcasters make within their first 5 years.
The following are preventable, podcast pitfalls and some suggested solutions:
- Lack of a clear niche:
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- What makes your podcast stand out?
- Be clear on your goals from day one
- Ignoring audio quality
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- Edit for consistency, note sound consistency, sound signature
- Know that you will grow your podcast quality as you go
- Inconsistent release schedule
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- Consider consistency of publishing, know when your audience is listening and…
- Train your audience when to expect your podcast
- Overlooking SEO and Metadata
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- Use keywords so people find you, use transcripts for inclusivity
- Optimise content, bite size key take aways and use a trailer for promotion
- Always remember the value to audience of your podcast.
- Avoiding networking opportunities
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- Podcasting is all about collaboration so ASK!
- Attend conferences
- Reach out to Podcasters that share your niche
- Explore advertising swaps
- Lack of Promotion
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- Where are you promoting? Remember email newsletters, social media, in app promotion and…
- Word of mouth is the number one way method for promotion, mention to a friend, ask them to spread the word
- What and when are you promoting?
- Launches
- Upcoming episodes
- Guests
- What value are you offering?
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- Entertainment
- Merchandise
- Neglecting Engagement
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- Use social media and respond to contacts and connections
- Building a podcast network
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- Focus on a podcast within a specific niche or target a specific audience.
- Cross collaborate and promote within a network, promote new episodes
- Develop relationships with agencies and brands that produce target campaigns
Podbean is a podcast creation, hosting, monetization and distribution company operating worldwide since 2015. Almost 700,000 podcasters use the Podbean service.
For more reports from RadioDays Asis, see Radioinfo Asia.