Queensland company Resonate Broadcasting is expanding, adding eight commercial radio stations, in six regional Queensland markets to their existing stations in Charters Towers and Longreach to create a radio network that will reach nearly 40% of that state.
Added to the Resonate Broadcasting suite of stations are 4LM Mt Isa, 4HI and 4EM Emerald, 4SB Kingaroy, 4DB Dalby, 4ZR Roma and 4VL and Triple C FM Charleville, all former Macquarie Regional Radio Network frequencies. All will be rebranded under the Resonate Regional Radio Network.
The Resonate Broadcasting network will now comprise three FM radio stations and nine AM radio stations in Queensland.
Director Rex Morris said,
“We have always thought that these stations would be a perfect fit for our existing duopolies in regional Queensland. While we’ve had to be patient for the opportunity, we have a vision to grow this network with an increased focus on local programming, with the intent of giving the communities we serve a voice.”
Director Sally Dobson said, “Resonate Broadcasting’s vast Queensland network will now cover the diverse rural communities that make up western and central Queensland, from the South Burnett district, to Roma, the sheep and cattle districts of Charleville and Longreach, to the mining centres of Emerald and Mt Isa.”
Both directors of Resonate Broadcasting have extensive radio experience.
Rex Morris has 34 years experience in the radio industry, including 23 years with SCA, the largest broadcasting company in Australia. He spent 17 years there as an executive, with the majority of his career spent at B105 and Triple M Brisbane. He was Australian Commercial Radio’s Program Director of the Year in 2000, and has also consulted to Malaysia’s largest radio group, Astro, for the past 6 years.
Sally Dobson has over 25 years experience in the industry and prior to Resonate Broadcasting, Sally was a radio consultant with ESP Media, working with Australia’s largest regional network, along with clients in Europe and Asia. She is currently a freelance consultant to clients in China.
Resonate Broadcasting was founded in 2008 with its purchase of 4GC and Hot FM in Charters Towers, and 3GG in Gippsland, Victoria.
Resonate Broadcasting also owns and operates two radio stations on Hawaii’s Big Island, including the market leading “The Wave @ 92FM.”