Quu and Xperi join forces to add content to the connected car

Quu Inc., and DTS®, a wholly owned subsidiary of Xperi Holding Corporation have created a strategic partnership that makes it easy for radio to display and monetise content in connected cars.

The companies made the announcement at the 2022 NAB Show in Las Vegas and are rolling out an integrated solution to sync programming and sales messages on vehicle dashboards.

In the past, stations would go to Xperi to deploy its RAPID technology and then Quu for content management, monetisation and reporting.

Now, Quu is a one-stop shop for both.

With more vehicles hitting the streets daily with enhanced digital infotainment systems, there is an immediate need for radio to offer consistent, accurate and high-quality in-dash audio programming, and this combined solution creates one integrated platform to produce and distribute metadata, such as song titles, lyrics, dialogue, etc., beyond audio.

For consumers, the goal is consistent, accurate and high-quality audio programming information for all types of radio content, including music, commercials, promotions, PSAs and talk segments. Advertising agencies can benefit from the addition of visual elements of digital audio ads to enhance the client experience.

CEO of Salem Media Group and Chairman of the NAB Joint Board of Directors, David Santrella, says, “Digital audio platforms provide for an elegant user experience. Radio has to provide a similar experience if we are to stay competitive against a growing myriad of choices. Quu and Xperi’s strategic partnership will make it easier for our industry to do that.” 

CEO of Quu, Steve Newberry (pictured), says, “We’re making it convenient and efficient for radio stations to increase engagement and revenue now while taking the first steps toward the future.

“This partnership is driven by collaboration, trust and keeping our industry in a position of strength. We aim to demystify how and why stations benefit from the ‘screenification’ of radio.”

Xperi and Quu are rolling out this partnership in North America with plans to scale globally as this technology applies to all international digital broadcast standards.

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