Radio has to grow up to compete with digital #NABShow

Has there been a move away from digital to more traditional media, including radio?
COO/Co-Founder of C3 Metrics, Jeff Greenfield, says that radio’s reach, especially during the day, is becoming more attractive for advertising.
Advertisers have found that they can reduce their digital spend with no impact, and are beginning to reinvest that money in radio or other traditional media.
Jeff says if radio want to be around in decades from now, they are going to have to invest in data, and the right kind of data.
C3 Metrics provides independent measurement across all traditional and digital advertising channels and radioinfo’s Wayne Stamm spoke to Jeff who tells radio “It’s time for us to put on our big boy pants, radio has to grow up…”.




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