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Two points:
It is hard to estimate the success of 2UE under the "Macquarie Sttports Radio" ('MSR') since the measurement period included 2UE as a "Talking Lifestyle" format. Time will tell whether MSR succeeds in the long term. For 2UE it's a change from a talk (TL) to another talk format (MSR). For the Brisbane and Melbourne versions of MSR, time will tell. But in the long term I predict no real improvement in the Melbourne and Brisbane markets unless there is heavy promotion by advertising in digital papers , sporting websites and on TV. Word-of-mouth and cross promotion by its newstalk stations 2GB and 3AW may not be efficacious. This is because people have switched off on what were formally music stations.
It's interesting that the overall listening share is 83.6%. Last survey it was about 86%. One has to ask where did the 2.4% go. While I am not privy to other survey data, did the 2.4% go to internet streaming services such as 'spotify' or even 2SM or community radio?
Regards
Anthony of exciting Belfield.