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Sydney market:
In 2020, 87.4% were tuned to the Sydney stations participating in the ratings. In the 1970s, that figure was 98.5%.
In the 1970s, the top rating station was 2SM peaking at 22% of the available share. There were fewer stations then. Today there are more stations. More remarkable is that 2GB's particular market leading programs for breakfast and morning at 17.4% and 18.8% respectively. Though the 0000-0530 slot is not listed, it is believed to be over 30%.
The other presenters were market leaders except Ben Fordham's program 10.5% beaten by ABC702's (2BL's) Richard Glover at 11.7%.
On weekday evenings, John Stanley is the market leader at 15.3% beating Steve Price's former slot.
On weekends, 2GB is the market leader at 12.2%. This includes Chris Smith's 0900-1300 program which is measured until 1200.
For 2GB management: if you have presenters that are market leaders don't fix something that is not broken.
On 2UE, Magic (3EE) and 4BH: The ratings are disappointing. I made a comment in Survey 1 that a drop in Smooth's Sydney ratings by 1.2% may have contributed to 2UE's rating. BUT I WAS WRONG.
Even though the ratings for 2UE, Magic (3EE) and 4BH are low, they would be more economical to run than a labour-intensive "Talking Sports" or "Talking Lifestyle".
BUT it's running at a loss since there are no commercials, except the traffic reports' product announcements which are the audio equivalent of "Shop-A-Docket", where the sponsors pay the traffic report company.
When it comes to music, a few weeks ago, this site's "air check" page which measured the music playlist share between WS-FM and 2UE being 31%. It did not mention if there was anything in common with the remaining 69%.
While there is nothing wrong with the "Classic Hits", "Hits And Memories", "Golden Oldies" formats, I have mentioned before that it was hackneyed and too many stations have a similar format.
Thank you,
Anthony of exciting Belfield