Results for radio ratings survey 6 have just been released.
In Sydney, 2GB surged ahead during this footy finals survey and the fallout from then leadership spill. Brisbane has a new market leader as Nova springs back to top position.
Radio ratings survey 6: 2GB powers ahead, Nova back on top in Brisbane
Tags: #radioratings | GfK | ratings | results | Survey
The ratings for MSR via 2UE, 3EE and 4BH would have to be the lowest since broadcasting history. What was encouraging for 4BH rating at 1.1 and 1.0 in the previous two surveys appear to be a statistical anomaly. All stations seemed to have a maximum rating of 0.5 (2UE) with the Melbourne and Brisbane markets rating at 0.4.
As mentioned before in my analysis, I am not privvy to the revenues for MSR. The question is whether the MSR stations can be self-sustaining.
Regards
Anthony of Belfield
Sydney History has been made! Never thought we'd see the day when 2KY (SKY) out rates 2UE.
Brisbane - please put 4BH out of it's misery - where is the next buyer ?