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Here are a couple of discrete interpretations of the data from the ratings of survey 6:
MSR - 1.1% Sydney, 1.6% Brisbane, 0.2% Melbourne. Only a marginal improvement in Sydney and Brisbane over the last year. With such low ratings, especially 0.2% for Melbourne, how long can MSR be economically viable, especially for a labour-intensive format?
2CC and RN: I made a prediction elsewhere on this site that it would be the first time that Sydney-based broadcaster Fran Kelly would defeat the other Sydney-based broadcaster Alan Jones (2GB, 2CC and 4BC). But Fran was only there for a short time during the ratings period. Nevertheless RN beat 2CC.
2CH improved overall by 0.5% to 3.6%. On closer examination the over 65 demographic, 2CH had the 2nd highest rating at 9.2% compared to ABC-FM at 9.4%. The 45-54 group perferred to listen to Smooth-fm. For the 40 to 54 demographic, it is spread "roughly" around 10% to 12.2%KIIS, Smooth, WS-FM and MMM while 2CH rates 0.9%.
Thank you,
Anthony from exciting and dynamic Belfield