The first radio ratings for the Queensland city of Ipswich are in.
Though a large percentage of the 230,000-strong population overlaps the Brisbane radio licence area, the survey demonstrates the impact of local station River 94.9, owned by Grant Broadcasters, which took an overall market share of 26.4%. River was up 12.1 points on Hit105, which recorded a majority share of the 18-24 bracket with 31.1%, while youth broadcaster triple j claimed 14.1%.
River 94.9 dominates all sessions, with a strong share of the Morning slot, 21.9 points clear of Hit105. ABC Radio Brisbane takes 16% of the 55-64 demographic, and 20% of 65+ – the only bracket not topped by River 94.9.
CRA CEO Joan Warner said the survey would provide reliable data on audience numbers and listening patterns. “Commercial radio remains the most local of all electronic media and the Ipswich survey simply highlights what we already know – Australians love and rely on their local commercial radio stations to deliver local news, weather and entertainment relevant to the Ipswich area.”
The survey was conducted by Xtra Insights from 3-21 October 2017.
