With 2Day’s new breakfast show struggling for ratings success after Kyle and Jackie’s move to KIIS, Ryan Rathbone has moved into a full time role as breakfast EP.
Rathbone was PD at Mix106.5 (now KIIS) before K&J joined the station, and was moved out of that role to make room for Derek Bargwanna when the ratings-winning team switched sides. He later moved to 2Day as Assistant Content Director.
2Day’s breakfast show, Jules, Merrick and Sophie with Mel B, took a big hit when KIIS was launched with Kyle and Jackie.
In the first survey 2Day’s breakfast timeslot dropped by 6.6 share points from 10.4% to 3.8%. Last survey, the breakfast team clawed back 0.3 share points to move up to 4.1%. As Craig Bruce and all the SCA leadership team acknowledged, it was always going to be a big job to counter the effect of the K&J move and successful KIIS rebranding.
Rathbone’s move to full time EP is one step in the station’s strategy to regain a more respectable share of the Sydney breakfast timeslot.
SAFM Content Director Jason Allen will move to Sydney to take over Rathbone’s role as Assistant CD at 2Day.