SCA announces Luke Minto as National Head of Audio Sales

Luke Minto has been appointed SCA’s National Head of Audio Sales.

It follows Andrea Salmon’s resignation from the role after eight years.

Minto, who joined SCA in September as Head of Regional Sales Strategy, was previously with Nova Entertainment as Group Commercial Director Australia.

In his new position, Minto will be responsible for SCA’s national radio portfolio, working closely with market Heads of Sales along with regional leaders to lead and drive SCA’s audio sales strategy and results.

SCA Chief Commercial Officer Seb Rennie says “Luke brings extensive knowledge of the national audio sales market. I am confident that he will hit the ground running and ensure a seamless transition into the role both for our teams and business partners.”

“I would like to extend my gratitude to Andrea for the significant contribution and impact that she has made on our business and wish her all the very best in her next step.”

Minto says “It is a privilege to take the baton to lead our people nationally on this powerful portfolio of 99 Hit and Triple M stations. Radio audiences are growing here at SCA in broadcast and our digital audio listening is growing at double digit pace.”

Of her departure from SCA, Salmon says “I’ve truly had the most fun of my career here at SCA. So, whilst it will be sad to say goodbye, the opportunity to take on another big career challenge is too great a drawcard and was the driving force behind my decision.”

Andrea Salmon leaves SCA on 15 December. Luke Minto starts in his new role on 11 December 2023.

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