SCA has bolstered its Melbourne commercial team with Bec Ellem appointed as Head of Direct Sales and Christine Lester the new Head of Independent Agencies. SCA Melbourne has also adjusted its commercial structure into three distinct teams – Agency, Indie Agency and Direct. Ellem will lead the newly established Direct Sales team, driving the development and execution of targeted direct sales strategies. Lester leads the team driving growth in the Indie market.

Ellem joins from ARN, where she promoted to Group Business Director of their Melbourne Independent Agency Team last July. She spent five and a half years with ARN and nearly 12 years before that with NOVA Entertainment in senior positions, including Senior Account Director and Group Sales Manager. Lester has seven years as SCA’s Head of Direct and Independent Agencies, and will now re-align her focus to the Independent agency market. 

Victoria Young, SCA Head of Radio Sales said:

“There is significant opportunity in Melbourne’s  Independent Agency and Direct market, and I’m thrilled that SCA is investing in key leadership roles to drive our growth. We’re excited to welcome Bec Ellem to SCA – her extensive knowledge in the audio market will be an invaluable asset to the team. Christine has been a key leader in our business for over seven years, and I’m confident that her continued guidance of Indies, combined with Bec’s fresh perspective and leadership, will position us for strong results for our clients and business.”

Bec Ellem commences on March 3 with Ellem and Lester reporting to Victoria Young.